Governed workflow automation. Draft first. Approve. Then run.
We build workflows in your existing tools so admin moves faster without losing control, ownership, or visibility. Nothing external runs without a named owner signing off.
What the system is built to protect
Governance
Approvals and ownership are explicit at each stage so actions stay accountable.
Traceability
An audit trail records what ran, who approved it, and where evidence is stored.
Reliability
Runbooks and exception paths keep delivery consistent during normal and edge cases.
How it works
Draft
Outputs are generated as drafts. External actions remain gated.
Supervised
Owners review evidence, approve changes, and supervise controlled execution.
Delegated
Stable workflows run with clear limits, auditability, and escalation handling.
Example audit trail
| Timestamp | Run ID | Workflow | Owner | Status | Evidence |
|---|---|---|---|---|---|
| 2026-02-15 07:27 | wf2_20260215T072700Z | Daily follow-up pack | Operations | Approved | Pack link and task IDs |
| 2026-02-15 10:12 | wf4_20260215T101200Z | Approval nudge | Operations | Approved | Reminder log and approver note |
| 2026-02-15 13:04 | wf6_20260215T130400Z | Blocker digest | Client owner | Exception handled | Exception note and escalation link |
Systems in production
Marketing Evolve is a founder-led service business. Leads lived in memory. Follow-ups happened when remembered. Context was split across WhatsApp, Outlook, and LinkedIn. We built three systems to fix that.
Marketing Evolve · Operations
Follow-ups out of memory and into a governed queue
- Leads captured in Notion; follow-up tasks created with cadence rules per stage
- Daily morning briefing consolidates queue, approvals, and content movement in one place
- Every run has an audit row. Approval backlog is visible, not invisible.
Follow-ups stopped falling through. Approvals became measurable.
Marketing Evolve · Content
Article production from manual upload to governed workflow
- Before: drafted in Word, shared via OneDrive, uploaded to the site by hand
- After: structured brief in, draft out via gated automation with a QA gate
- Audit trail per run shows what ran, what passed, and what was flagged
2 hours saved per article. Every run has a trail.
Marketing Evolve · Outreach
Inconsistent LinkedIn outreach replaced with a tracked, approval-gated pipeline
- Leads scored for ICP fit; high-fit contacts prioritised automatically
- Draft messages prepared per lead and presented for review before anything is sent
- Replies tracked; follow-up queue updated when new contact is detected
Consistent outreach cadence. No unreviewed sends.
Start with one high-friction workflow
We scope the control points first, then automate where it is safe and useful.